The cybersecurity landscape is changing fast. Protecting your network from distributed denial-of-service (DDoS) attacks has shifted from a necessary expense to a strategic business opportunity. This transformation is the focus of our new webinar series, “Transform Your Protection into Revenue.” Hosted by Michael Honeycutt, Product Marketing Manager, and featuring Sean Newman, VP of Product, this series explores how service providers can leverage DDoS protection to enhance both their customers’ satisfaction and their bottom line.
Understanding DDoS Protection–as–a–Service
So, what exactly is “protection–as–a-service”? Traditionally, cybersecurity involved deploying on-premises solutions to defend against attacks. Today, however, many organizations are shifting to a cloud-based approach, where security services are delivered through the cloud rather than through hardware installed on-site. This change is like the shift from locally installed software to cloud-based applications like Office 365 or Salesforce.
In terms of DDoS protection, there are two primary approaches:
- Always-On Protection: Traffic is continuously routed through a cloud service, providing constant protection. This ensures immediate response to attacks but can be more costly.
- On-Demand Protection: Traffic is rerouted only when an attack is detected, offering a more cost-effective solution but with a slight delay in response time.
The key for service providers lies in selecting the approach that balances cost with the speed of protection, providing their customers with the best possible experience while managing expenses.
Service Providers’ Golden Opportunity
For service providers like ISPs, hosting companies, and telcos, this shift to cloud-based DDoS protection presents a significant opportunity. By incorporating DDoS protection directly into their offerings, they can transform a reactive, cost-driven approach into a proactive, revenue-generating service. Instead of merely defending against attacks, providers can package DDoS protection as a value-added service, delivering peace of mind and reliability to their customers.
As Sean explains, “This shift enables providers to safeguard their customers’ applications and infrastructure while also ensuring their own service level agreements (SLAs).” In other words, it’s a win-win situation—providers can differentiate themselves in a crowded market, and their customers gain confidence in the uninterrupted availability of their services.
Who Benefits from DDoS Protection–as–a–Service?
The primary beneficiaries of this model are service providers and their end customers. Internet-based businesses—from e-commerce platforms to online banking and streaming services—all rely on continuous uptime to succeed. Any interruption in service, particularly one caused by a DDoS attack, can result in lost revenue and damaged reputation. Service providers, therefore, play a crucial role in offering reliable DDoS protection to these businesses.
Sean emphasizes, “Service availability is non-negotiable in today’s environment. Customers expect uninterrupted access, and offering DDoS protection–as–a–service helps providers ensure this expectation is met, reducing churn and increasing customer loyalty.”
Structuring DDoS Protection Services for Success
To effectively market DDoS protection, service providers should consider a few key strategies:
- Choose a Flexible Solution: The selected DDoS protection solution should integrate seamlessly with the provider’s existing infrastructure. This ensures smooth deployment and minimizes disruptions.
- Offer Tiered Service Options: Providers can choose to include DDoS protection as part of a premium package, offer it as an add-on, or even create customizable plans that cater to varying levels of protection.
- Showcase the Value: By providing clear visibility into what customers are being protected from, providers can demonstrate the real-time benefits of their service, making it easier to justify the cost.
Sean shares, “When customers can see that attacks are being blocked and that their services remain online, they feel the value of what they’re paying for. This transparency helps build trust and supports providers in maintaining a loyal customer base.”
Profiting from Protection: How Quickly Can Providers See ROI?
One of the most compelling aspects of offering DDoS protection–as–a–service is its profitability. Many of our provider customers have achieved a return on investment (ROI) within just a few quarters. This rapid ROI is attributed to the right combination of a robust DDoS solution and a well-structured service offering.
While profitability depends on factors like customer pricing sensitivity and the chosen DDoS solution, Sean notes that scaling quickly by attracting new customers can significantly speed up returns. “The more customers you sign up for the service, the faster you’ll see revenue growth,” he points out.
How we simplify the process
We are committed to helping providers succeed in offering DDoS protection-as-a-service. The company offers comprehensive resources, including deployment guides, customizable marketing materials, and access to the Corero Service Portal, which simplifies tenant management. Providers can start by protecting their own infrastructure and then extend this capability to their customers, either from day one or as a next step in their growth strategy.
“We strive to make it as turnkey as possible,” says Michael. “Our goal is to equip our customers with the tools and insights needed to launch, market, and grow a valuable DDoS protection service.”
Ready to Transform Your DDoS Protection into Revenue?
If you’re a service provider looking to differentiate your offerings and drive new revenue streams, DDoS protection–as–a-service could be the game-changer you’ve been waiting for. Corero’s solutions not only deliver industry-leading protection but also enable you to turn cybersecurity into a competitive advantage.
Stay tuned for part two of our webinar series, where we’ll dive deeper into practical steps for launching and scaling DDoS protection services. In the meantime, you can explore more about our solutions on our website or speak directly with a specialist to get started on your journey to transforming DDoS protection into a profitable service.
Join Us for Part Two
Don’t miss the next webinar in the series—where we’ll share insights on packaging and promoting Protection as a Service to maximize business growth. Sign up now, and start turning protection into profit!
For more information on how we can help you get started with DDoS protection-as-a-service, visit www.corero.com and explore our resources.
