Is your Partner First strategy a big change?
The significance of this announcement is the commitment that we’re making to our partners. Most of our new business goes through partners already. So, it’s not a big change in terms of the flow of business. Now, all new business will run through our partners, ensuring that our success is based on their success.
Why are you making this change now?
We depend on our partners to help us build our brand, access new markets, understand our customers better, and deliver more robust solutions. Our partner-first strategy underscores our commitment to go “all in” with our partners.
What’s the benefit for your partners?
We are laser-focused on contributing to our partners’ success by:
- Generating thought leadership and building brand reputation with content from us.
- Generating many more leads for our partners through turnkey marketing and sales calling campaigns and an expanded team of Corero business development reps to support our partners.
- Contributing to winning more deals with expanded Corero sales support.
- Improving margins through discounts attributed to partner levels and deal registration.
- More easily tracking and managing partnership performance through a joint partner dashboard, lead, and opportunity sharing in our new partner portal.
As an existing partner, how do take advantage of all this great stuff?
Login to our partner portal at https://corero.my.site.com/partners. If you’re not yet registered, contact us at partners@corero.com.
How do I become a partner?
Submit your request at https://www.corero.com/become-a-partner or email us at partners@corero.com.
Where can I read more information?
You can read our press release here.