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How DDoS Attacks Impact Businesses Across Industries

There is no doubt that the frequency and sophistication of DDoS attacks targeting various industries around the globe is continuing to increase, but what are the potential consequences for your business? This is a question every organization should ask themselves in today’s dynamic cyber threat landscape, where DDoS attackers continue to look out for more creative techniques to create chaos.

Protecting Your Organization from DDoS Attacks Establishes Trust with Customers

For many organizations, even a few minutes of downtime can prove costly for the bottom line, customer confidence and result in overall reputation damage. Web application and service availability is crucial to ensuring customer satisfaction and sustaining trust and confidence in a brand. These indicators are vital to both the retention and acquisition of customers in highly competitive markets. When an end user is denied access to Internet-facing applications or network outages degrade their experience, it immediately impacts brand reputation.

DDoS attacks get the most attention when a service outage occurs, a website goes down or customers complain. However, the rise of short, sub-saturating, attacks introduce further risks which shouldn’t be ignored or underestimated. Cybercriminals have turned to this technique as they can deliver more impactful attacks, with very little effort. Indeed, by design, small size, sub-saturating DDoS attacks increasingly go undetected by IT security staff and many legacy DDoS protection systems – turning them into one of the greatest business continuity risks for organizations. For this reason, organizations should be wary of being quick to claim that their business systems have not been affected by a DDoS attack, because this can be extremely difficult to ascertain.

Adapting to the New DDoS Threat Landscape

Today’s DDoS attacks are far more deceptive and frequent than those of the past. Indeed, the overall cyber threat landscape has become increasingly sophisticated, resulting in companies becoming more vulnerable to DDoS because many traditional security infrastructure products, such as firewalls and IPSs, are not sufficient to mitigate such attacks. Proactive DDoS protection is a critical element in proper cyber security protection against loss of service and the potential for advanced, multi-modal attack strategies.