Your Network Is Telling You Where to Save Money – Are You Listening?

Because SmartWall ONE is already inspecting all traffic flowing through your network to deliver its DDoS protection, adding Traffic Analysis gives you complete visibility into both attacks and normal operations. You see clean traffic and attack traffic in a single unified view, which means you can make better decisions regardless of what’s happening on your network at any given moment. 

The difference between Traffic Analysis and traditional monitoring tools is simple: this is built to answer business questions, not just technical ones. It helps you reduce costs, optimize performance, and make confident decisions backed by actual data instead of assumptions – all from the same solution that’s protecting your online availability. 

Service Providers: Turn Network Operations into Competitive Advantage 

Service providers face a specific challenge. Your customers expect more than just connectivity and hosting. They want insights, reporting, and proof that you’re actively managing the service they’re paying you for. Traffic Analysis gives you the visibility required to deliver that level of service while simultaneously reducing your own operational costs. 

• Solve problems before customers call. Real-time visibility into traffic anomalies and usage spikes means you can address performance issues before they impact service quality. You move from reactive support to proactive network management, directly improving customer satisfaction and reducing churn. When you can reach out to customers about unusual traffic patterns, before they notice problems, you demonstrate the kind of attentive service that builds long-term relationships.  
• Right-size your infrastructure investments. Traffic patterns show you exactly where capacity constraints exist and where you’ve overbuilt. This means you can delay expensive upgrades in underutilized areas and prioritize investment where it actually matters. Your capacity planning becomes proactive rather than reactive, and you can demonstrate to your finance team that infrastructure spending is based on measured demand rather than safety margins.  
• Cut transit costs through smarter peering. When you can see significant traffic volumes flowing from networks like Netflix, AWS, Google, or Microsoft, through expensive transit links, you can establish direct peering relationships that reduce latency and eliminate those transit charges. You make these decisions based on real traffic patterns for your customer base, not vendor promises or industry trends. The cost savings show up immediately in your next billing cycle. 
• Protect your customer relationships. When you also provide Traffic Analysis as a service offering to your enterprise customers, you gain valuable competitive intelligence. If a customer suddenly turns off their connection or traffic patterns shift unexpectedly, you can see these changes in real time. This gives you the opportunity to proactively reach out, understand if there are service concerns, and potentially negotiate better rates before a customer decides to switch their business to one of your competitors. You stay ahead of churn by maintaining visibility into your customers’ behavior. 
• Create valuable reporting services. The traffic insights you gain become offerings you can provide to customers. Detailed reporting on their traffic patterns, top destination networks, over-the-top services, and bandwidth utilization adds tangible value beyond basic connectivity. This differentiates you from your competitors who only provide service, without intelligence. 

Enterprises: Get More Performance from Your Network Budget 

Enterprise IT leaders are being asked to deliver better performance while controlling costs, often with infrastructure that’s already stretched thin. Traffic Analysis gives you the visibility to accomplish both goals simultaneously by showing you exactly how your network capacity is being used and where your money is going. 

• Compare internet provider costs and performance. If you maintain multiple internet links for resiliency, Traffic Analysis shows you which providers are carrying how much of your traffic and what you’re paying relative to the value delivered. You can identify situations where you’re paying premium rates to one provider while a lower-cost alternative could handle the same traffic. This visibility transforms contract negotiations from accepting whatever rates providers quote, to having concrete data about usage patterns and competitive pricing. 
• Optimize routing to critical destinations. When you can see that heavy traffic for services like Office 365, Salesforce, AWS, or your cloud infrastructure is flowing through expensive transit paths, you can make informed decisions about optimizing your routing policies. This can reduce costs, while ensuring your employees get reliable access to the tools they need to do their jobs. 
• Prepare for traffic events and negotiate smarter contracts. Whether you’re launching a major game release, running an ecommerce sale, or preparing for holiday traffic spikes, Traffic Analysis shows you historical patterns and real-time trends that help you plan capacity appropriately. More importantly, this data helps you negotiate provider contracts based on actual usage. You can ensure you’re being billed fairly on 95th percentile traffic levels and understand anomalous spikes or attack traffic that’s inflating your costs. 
• Eliminate overprovisioning waste. Most enterprise networks are overbuilt in some areas and underbuilt in others, because decisions are made without clear visibility into actual usage. Traffic Analysis shows you where capacity is sitting idle and where genuine bottlenecks exist. This lets you reallocate resources more effectively and avoid expensive infrastructure upgrades that don’t solve real problems. 
• Justify network investments with data. When you need budget for network improvements, Traffic Analysis gives you the evidence to make a compelling business case. You can show finance exactly how much traffic is flowing to specific destination networks, where performance bottlenecks are impacting users, and what the return on investment would be for infrastructure changes. This transforms network spending from a cost center that keeps asking for money into a strategic investment that delivers measurable business value. 
• Spot issues before they impact operations. Whether it’s an unusual traffic spike, performance degradation, or the early signs of a security incident, real-time visibility means you can address problems before they become user-facing crises. Your e-commerce platform stays available during peak shopping periods. Your game servers handle launch– day traffic smoothly. Your critical business operations continue regardless of what’s happening on the network.