DDoS protection is no longer a nice to have. It’s a need to have. And a common question for organizations is finding the best way to deploy this protection. In many cases, organizations need look no further than their current Internet Service Provider (ISP).
Distributed Denial of Service (DDoS) attacks are designed to flood network infrastructure, servers, or online applications and bring them down. Some attacks are very high volume, consuming all available bandwidth, while others use high-packet rates to exhaust system resources. The end result is slow response times, or no response at all, preventing customers from using a website, online application, or service. These attacks target organizations of all types, large and small. Without proper protection, no organization that conducts business online is immune from the effects of DDoS. And, attacks are on the rise – Corero’s 2021/22 Threat Intelligence report notes a 297% increase in OpenVPN Attacks since start of COVID-19 pandemic.
In today’s ever-changing threat landscape, mitigating the risk of DDoS attacks is potentially a business, or career-saving decision. Some organizations value the visibility and control available from deploying protection directly on their own network. However, in many cases, the best option can be getting DDoS protection as a service directly from your Internet Service Provider (ISP). While some organizations may regard DDoS protection as a cost center, we’re seeing many of our ISP customers taking a more forward-looking approach. They understand the risk that DDoS attacks pose to their network – and to their customers’ businesses – and are taking steps to contain those risks by investing in water-tight DDoS protection. In fact, more and more ISPs are coming to the same conclusion.
Protecting automatically against today’s sophisticated DDoS attacks is increasingly critical for companies looking to maintain network and service availability levels that meets customer expectations.
Here are 4 reasons ISPs can help:
- ISPs are motivated to stop DDoS traffic
In an intensely competitive industry like telecommunications, service availability is a crucial market differentiator, and DDoS traffic is the primary source of service downtime. - ISPs can stop DDoS traffic, at scale, at their network edge
ISPs are your gateway to the Internet, and their network edge is the best place to stop DDoS attacks accurately, effectively and at scale. By implementing DDoS protection at their peering points, ISPs can prevent bad traffic from congesting their networks and those of their downstream customers. - ISPs already handle your traffic so are ideally placed to directly protect it
And they can directly defend it against DDoS attacks without adding the significant latency that you’d experience if it was diverted via a Cloud DDoS Service. - ISPs make DDoS protection more affordable
Let’s face it; not every organization has the skillset, time, or budget, to deploy their own solution. When it comes to rolling out effective, comprehensive DDoS protection, ISPs can deploy the best solution and spread the cost and effort across their customers with distinct advantages.
So if you haven’t already thought about speaking to your ISP about this, perhaps it’s time to strike up that DDoS defense discussion now.