It’s relatively easy for hackers to launch distributed denial of service (DDoS) attacks against a web hosting provider, because they have such large attack surfaces. Also, hosting providers are attractive targets because an attack on their network can cause so much collateral damage to several customers in the provider’s network. System downtime is an anathema to hosting providers; their current customers depend on service availability, and their prospective customers tend to rule out hosting providers that have poor track records of service availability. Therefore it’s not surprising that hosting providers have been among the first to adopt DDoS protection solutions; the stakes are too high for them to not be proactive. We will look at the benefits of having automatic DDoS protection in a hosting environment.
Differentiate Yourself from the Competition
The web hosting industry is intensely competitive. There are many competitors for customers to choose from, and having such a saturated market has led to the price of hosting services remaining flat or declining over the years. To stand out from the pack and reduce price erosion, hosting providers must have competitive differentiators. One such differentiator is DDoS protection.
Save Money While Being More Secure
When a hosting provider can protect both its own network from a DDoS attack, and its downstream customers, it benefits in several ways.
- Having a predictable, steady, effective and reliable form of DDoS protection saves money.
- It reduces operational and capex costs by not having to outsource its protection to a third party scrubbing center, or hire additional IT security staff, or purchase additional bandwidth capacity.
- It improves its reputation for service availability. Some hosting providers choose to make additional revenue by charging its customers a fee for DDoS protection as a service. Other providers choose to offer DDoS protection as a value-added service for no fee.
When hosting providers deploy an inline, comprehensive DDoS protection solution directly on their upstream transit links, DDoS attacks are detected and mitigated at the peering edge, so that only clean traffic enters their network and subsequent data centers. They have a dedicated, always-on solution, so that there’s no need for manual intervention required to detect and mitigate attacks. More importantly, there’s no performance impact on the Provider’s customer service availability; customers are blissfully unaware that DDoS attacks are targeting the network, or that mitigation is even taking place.
Read our DDoS protection case studies to learn how Hyve, Liquid Web, Hivelocity, and other hosting providers mitigate DDoS attacks.
For more information, contact us.