In recent months distributed denial of service (DDoS) attacks have increased in quantity and sophistication. Despite the increases, businesses and organizations often weigh the risks of doing without DDoS protection; many wrongly assume that their business is not likely to experience a DDoS attack. It’s a common myth that hackers launch DDoS attacks only on high-profile organizations.
The cost of a “business as usual” approach can be steep. Organizations must ask themselves what they would do in the event of a DDoS attack and/or security breach; the cost of downtime in terms of lost revenue, damage to brand reputation, and ancillary legal and IT resources can be daunting—or even financially devastating—for an organization. Businesses must ask themselves, “Can we afford to not be protected?”
It costs money to deal with the fallout from a DDoS attack, and it costs money to defend a network from an attack. Which costs more money and time? The answer to that question depends a lot on the size of your organization and its reliance on uptime and security. (Remember, DDoS attacks are not always launched to take your business offline; often they’re used as a smokescreen to mask a security breach such as a ransomware attack.)
Anti-DDoS technology has often been difficult or costly for individual organizations to deploy; not every organization can afford a legacy DDoS protection solution, such as a scrubbing service, or the IT security staff to implement network security best practices and to monitor DDoS activity onsite.
As DDoS attacks have evolved, so have the DDoS protection tools that are necessary to defend against them.
Because of recent developments in anti-DDoS technology, now companies that can’t afford to implement a DDoS protection solution on their own can often turn to their Hosting Provider for affordable DDoS Protection as a Service (DDPaaS).
Atomic Data, for example, is a hosting provider that has recently rolled out Corero’s SmartWall® Threat Defense solution as part of its standard offering to tenants. The company can assign subscriber/tenant service levels, and distribute reporting and analytics to tenants so they can see the value of the protection they are receiving.
DDoS threats are not going away anytime soon, and they have already affected millions of organizations. The problem has reached such a critical mass that it requires protection at the top of the Internet funnel, at the level of telecommunications and hosting providers. It makes sense that now hosting providers and ISPs are taking the lead in making DDoS protection affordable for their customers.
For more information, contact us.