Is it possible for hosting providers to protect their own networks and their customer networks from distributed denial of service (DDoS) attacks? And to not only do it affordably but to add new revenue streams as a result? Absolutely, yes. New anti-DDoS technology is not only more effective than ever; it’s also more affordable. The following is a list of five tips to guide hosting providers in their strategy to protect their networks and their customers’ networks from DDoS attacks. These tips not only reduce costs, but also offer potential new lines of revenue for hosting providers.
1. Deliver Comprehensive DDoS Protection for Your Customers
Enterprises rely on their hosting providers to ensure service availability and, ultimately, protection against DDoS attacks and cyber threats. By deploying an inline, automated DDoS mitigation solution, providers protect their customers from damaging volumetric threats that are directed at or originate from/within the networks.
2. Improve Visibility into DDoS Threats
Hosting providers need clear visibility into the cyber threats facing their infrastructure. Real-time reporting, analytics and alarm and event integration with back-end OSS infrastructure enables fast reaction times, scalable implementations and the analytics needed to understand the threat condition and proactively improve DDoS security.
3. Implement Real-time Defense
Providers need to change their strategy. Too many hosting providers deploy devices that monitor threats and generate alerts, which then require manual/human intervention. That approach results in time delays. It’s vital to deploy appliances that both monitor and mitigate DDoS threats automatically, inline and in real time.
4. Move Inline Quickly
If providers already employ out-of-band devices to scrub traffic, complement that approach with an inline DDoS protection appliance that can inspect, analyze and respond to DDoS threats in real-time. Doing so allows you to protect higher-value assets and continue to leverage the legacy out-of-band devices as long as the provider can find a productive use for them.
To achieve real-time mitigation, inline threat detection is the only option. If scrubbing remains the preferred scenario, then it’s best to evaluate DDoS prevention solutions that support both scrubbing and inline DDoS prevention to future-proof the deployment. The Corero SmartWall Threat Defense System can be deployed inline or as an out-of-band scrubbing solution to offer hosting providers and data center operators DDoS attack mitigation and protection against a continuously evolving spectrum of DDoS attacks.
5. Enable Premium Services
Hosting providers can offer baseline DDoS mitigation services to all customers. Alternatively, they can create value-added options for those customers who place a premium on high service availability. Either strategy allows providers to build incremental revenue streams, improve brand reputation and increase customer loyalty. Hosting providers can not only see a rapid return on investment, they can realize a profit by implementing a DDoS protection solution.
P.S. Later this month Corero will be exhibiting, sponsoring and speaking at HostingCon 2016, the premier industry conference and trade show for web hosting and cloud services providers. The best and brightest from the industry will be in attendance to learn about the latest news, ideas and technology affecting their businesses. Corero’s COO, Dave Larson, will be speaking to attendees about how they can protect their networks and their customers’ networks from the evolving landscape of DDoS threats. You can catch his presentation, “Re-writing the Playbook for DDoS Mitigation Strategies” on Monday, July 25th at 10:00am.