Survey: Consumers Not Pleased with Current Online Authentication Process

By | April 24, 2013

Posted in: Network Security Trends

When it comes to online business, the traditional username/password authentication process generates plenty of consumer frustration, according to a new survey by the Ponemon Institute.

Roughly 50 percent of respondents in the Ponemon survey, "Moving Beyond Passwords: Consumer Attitudes on Online Authentication," were either “very frequently” or “frequently” thwarted when conducting an online transaction (such as buying a product or completing a transaction) due to an authentication failure on the website.

Phillip Dunkelberger, CEO of Nok Nok Labs, an IT security vendor specializing in user authentication technology who commissioned the study, said in a press statement that the results highlight the ongoing challenges faced by the antiquated password authentication process.

"Not only are breaches increasing because of password re-use across different web services, but this failure and insecurity is reducing consumer confidence when doing business online," he said. "It’s time we evolved our thinking about how businesses authenticate their customers."

The survey, which polled 1,900 consumers between the ages of 18 and 65 in the United States, United Kingdom and Germany, found that the majority of respondents (60 percent) favored a single identity credential for a variety of authentication purposes. German consumers liked the idea of a single identity credential because they believe it provides them with security, while British and American consumers think it would heighten convenience.

The survey also found that there is no clear consensus There is no clear consensus on what devices would be preferred to manage a new single identity credential. In the US more consumers would prefer their mobile devices for identification purposes. The British think RFID chips would work better, while German consumers favored a biometric approach, using fingerprints or, perhaps, voice authentication.

A copy of the full report can be downloaded HERE [PDF].

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