Playing in RSA’s Innovation Sandbox

By | February 26, 2013

Posted in: Network Security Trends

Zuly Gonzalez inadvertently “RickRolled” herself.

Or perhaps it was by design.

The co-founder of Light Point Security took to the stage at Monday’s RSA Innovation Sandbox to the opening strains of Rick Astley’s hackneyed Internet meme. The message was a simple one: don’t let the web “RickRoll” you.

Light Point was one of ten newbie companies selected to present at the RSA Conference’s premier showcase for ‘fresh ideas.’ Their innovation: making web browsing a simpler affair, blocking the end user from the latest virus threats through a secure custom browser.

Zero-day exploits? No problem, according to Gonzalez. These threats, and countless others, are easily vanquished though Light Point’s custom browser.

The Innovation Sandbox was designed to showcase companies with products that have been on the market for less than one year, have a management team with a proven track record and are privately held.

If the presentations were any indication, innovation is just another word for simplification. Many of the concepts pitched were conceived to make life simpler and safer for the average user – eliminating the need for extra steps or additional expense, so they say.

Do you have too many passwords? Phillip Dunkleberger, President of Palo Alto-based Nok Nok Labs wants to change that. He asked if we were “satisfied” with our current user name and password system (and yes, he took to the stage to the opening chords of the Stones classic).

To achieve this, Nok Nok provides a unified authentication system that enables simple, safe and easy-to-use authentication for any device. Instead of always imputing authentication credentials for all of your various devices and applications, you only have to do it once (or maybe never).

Tal Klein of Bromium is looking to make your workforce more productive. Instead of adding devices and protections (anti-virus, firewalls, etc.) that create annoying pop up alerts and make life more unproductive for the end user, Bromium has developed a product that simplifies security. They make the assumption, like all security practitioners, that it’s not IF the bad guy will find a way to get in, but WHEN.  Their product claims to protect desktops without requiring patches or updates, defeating and automatically discarding malware, and eliminating costly remediation.

Under the carefully crafted stage lights, high-octane graphics and slick presentations, all of these ideas seem destined to explode.  Whether or not any of them become household names is a matter of timing, luck and hard work.

What events like these do is help us gauge which way the cybersecurity wind is blowing.  To paraphrase Bromium’s Klein, barriers are a hindrance to productivity. The innovation is in eliminating the unnecessary ones.

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